PROJECT — MANUFACTURING

Almas Essentials

A consumer essentials manufacturer producing hygiene and household products for the Somali market — Baxsan, Ubad, Tayo, and Dhalaal.

40%
Raised
2025
Established
4
Product Lines
Mogadishu
Base of Operations
02 — THE COMPANY

Almas Essentials is a Ruun Horizons Group portfolio company focused on the development, sourcing, and distribution of everyday consumer essentials for the Somali market. Established in 2025 and headquartered in Mogadishu, the company operates a product-led model spanning four distinct brand lines — feminine care, baby care, household paper products, and liquid cleaning solutions.

Almas combines in-house coordination with third-party manufacturing to keep production efficient and flexible, distributing through wholesale, retail, and emerging export channels. The company prioritizes dermatologically tested, quality-assured formulations across every line — positioning itself as an accessible, everyday-quality alternative in a market historically reliant on imported essentials.

All four product lines are live and in-market today, with distribution concentrated in Mogadishu and early expansion underway into secondary Somali cities.

Almas Essentials products
03 — PRODUCT LINES

Four lines, one household.

Baxsan
Feminine Care

Baxsan

Sanitary pads, panty liners, and feminine wipes — ultra-soft, dermatologically tested, with day and night protection variants.

Ultra Soft Day Protection (12 pads)Ultra Soft Heavy Flow (8 pads)Panty Liners (20 liners)Female Tailored Wipes
Baby Care

Ubad

Premium baby diapers and wipes, pediatrician-tested and hypoallergenic, designed for all-day comfort on sensitive skin.

Premium Baby Diapers (All-Day Comfort)Gentle Baby Wipes (Alcohol & Fragrance-Free)
Ubad
Tayo
Household Essentials

Tayo

Tissues, serviettes, and wipes for home, office, travel, and automotive use — quality paper products for every setting.

Serviettes (100 sheets)Soft Box TissuesCar TissuesMulti-fold (Professional Use)General Use Wipes
Liquid & Cleaning

Dhalaal

Professional-grade liquid detergents, multipurpose cleaners, handwash, and bathroom cleaners with eco-conscious formulations.

Liquid DetergentsMultipurpose CleanersHandwash LiquidsToilet & Bathroom Cleaners
Dhalaal
04 — THE OPPORTUNITY

Open for investment.

40%of raise committed

Figures indicative — final terms confirmed at investor onboarding.

Use of Funds

Production capacity expansion45%
Raw material & inventory25%
Distribution & logistics network20%
Working capital10%
05 — THE PLAN

From market entry to regional scale.

Phase 1 — Complete

Foundational product lines established

Baxsan, Ubad, Tayo, and Dhalaal launched with initial market entry in Mogadishu.

Phase 2 — In Progress

Distribution network expansion

Scaling wholesale and retail partnerships across Mogadishu and secondary Somali markets.

Phase 3 — Upcoming

Production capacity increase

Expanding manufacturing throughput to meet growing regional demand.

Phase 4 — Planned

Regional export expansion

Entry into neighboring Horn of Africa markets under the existing brand portfolio.

06 — CONTACT

Interested in backing Almas Essentials?